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Thursday, April 9, 2009

Chinese into the global automobile market dismal Noah's Ark

By Zou

"Thirty Years Hedong, Hexi three decades", the global automotive industry is a validation of the Chinese old saying. March 30, the United States made a brief statement, GM said: "Wagner, Chairman and CEO to resign from office, effective immediately." Is the day, Obama rejected the President of the United States GM and Chrysler's restructuring plan, made it clear that General Chrysler cars and must not become a "national burden" under the circumstances to survive. Wagner is not the only risk of such doom a car head on the previous day, that is, March 29, announced the lifting of PSA Peugeot Citroen CEO Christian Streiff with the contract, find another business master in order to shake off the dilemma.

It is described that PSA Peugeot Citroen broadcast last month that in 2008 a snare decrease of 343 million euros, is anticipated to face even larger deficiency this year. Company Chairman of the Supervisory Board, said if Mrs Thierry, taking into account the French automotive commerce is now opposite "very difficult", the board of supervisors unanimously determined that there is need to change the older management. So, he took agency two years Streiff has just become a "victim."

Poor presentation or down turn in sales, which are two vehicle head-off the direct origin, which farther best features the international auto market in a critical situation. According to statistics, the first two months of this year, the United States vehicle sales dropped harshly, with only one month of sales of 668,000, of which GM's sales dropped by 49 per hundred, Ford dropped 40%, g leisler dropped as much as 55%. In the automotive buyer market worsening for two successive months, the auto conferring firm CSM Worldwide sales are anticipated to decrease the United States. CSM accepts as factual that the United States in 2009 vehicle sales will fall to 9.7 million, much smaller than anticipated in January of 10.7 million, which will furthermore set in 1982 its smallest grade since. Since 1999, the United States the mean annual vehicle sales of about 16.8 million, in 2008, this number dropped to 13.5 million.

The United States auto market fall influenced not only GM, Ford and Chrysler, but furthermore over the past couple of years in the United States overridden the market charges of Japanese cars. If no unforeseen events happen, will become in 2009 the Japanese auto market proceeded to down turn in sales of the fifth year. Japan Automobile Manufacturers Association issued the newest market report that demand outlook, the worsening financial natural environment, business profits, and falling paid work and earnings will be expanded to the Japanese automotive utilisation, the Japanese auto market in 2009 will stay in the doldrums, Japan is anticipated to encompass the micro-cars, motor trucks and traveller vehicles encompassing demand for new vehicles 4,860,000.

March 24, Japan's largest automaker Toyota announced that dilemma with the forced sale of the stress inventory, the company in February to reduce by half the world's production, to 434,200. In addition, the company in Japan in February at the output of only 208,000, a decrease of 56.4% year-on-year. At the same time, Honda, Nissan and Mazda and other companies have also announced a substantial reduction in sales of information, of which Honda has announced the global and domestic production and sales year-on-year decline in more than 40%; Nissan global production fell 51.3 percent, Japan production was down 68.8 percent; Mazda and Mitsubishi, respectively, of global production in February fell 54.6% and 65%.

Affected by the down turn in output and sales, the Japanese Automobile Manufacturers Association on March 24 said that Japan's household finances because there is no signal of bottoming out, businesses were compelled to drastically slash work charges and command is very high. Expected 2009 sales to Japan dropped 8.0 per hundred, to 4,297,600, it will be the smallest since 1977, Record.

European markets also plummeted. Germany's largest automobile company, president of the public Winterkorn said the company expected 2009 sales in Germany will decline by 10%. CEO Martin Winterkorn has said repeatedly to the outside world by the global financial crisis and the adverse effects of the economic downturn, the world automobile market in 2009 will be "extremely difficult." Thuringia, Germany ghass Automotive economic power Diz Dean even said that at the end of 2009, the German auto industry work force of 760,000 will have 5 million people unemployed; in the current automotive distributor in 9500, there will be 1500 House closed down or merged. To this end, the German Automobile Industry Association (VDA) asked their governments to emulate the United States, for the automotive manufacturers to provide similar relief loans. Are expected VDA, Germany's new car sales in 2009 will drop to 2,900,000. Association President David Waisman said that the German car market is in decline, or an unprecedented speed and impact. Association Schmidt, Managing Director of the Treasury, said: "the financial crisis spread to the automotive industry has just begun, it will gradually show negative effects. German car sales are expected to return to current levels, perhaps after 2023 are things. "

Streiff just not confident about the school's worldwide auto market this year, "the European auto market will farther descent is looked frontwards to to descent 20%, arising market nation will in addition be a noteworthy recession." He in addition said that the downward spiral in today's large surroundings, the first optimistic elements are the Chinese market, China in 2009 will become the center of monetary expansion, "Although we look frontwards to the expansion rate of the Chinese market only in the solitary digits, but still optimistic expansion, after all."

As Streiff said, even though the growth rate of the Chinese auto market is slowing down, but the relative decline in other markets worldwide situation, the Chinese growth market exciting enough. Especially in 2009, the Chinese automobile market began to change slide in the same period last year, showed a vibrant thriving weather. Statistics show that in February this year, domestic car sales to 827,600, an increase of up to 24.72%. Among them, the passenger cars sold more than 600,000, an increase of 24.23%.

Sensitive sense of reek to reek the foreign financial endeavour market chances in China, commenced to cease the in the household market, will turn alertness to the Chinese automotive market. "Specifically tailored for the Chinese client products" has become a admired automotive subdivision, embracing the new Regal, the new Carnival sedan, A4L Audi and BMW 5-Series long-wheelbase types, etc. are included. It becomes noticeable that how the Chinese market as a new motor vehicle can retain their head "rice bowls" of the key. But very distinctly, this is not the task can be wrapped up overnight.

It can be said that the worldwide automotive development is experiencing an unprecedented squall, while the Chinese market, this squall is the "Noah's Ark. - 21392

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