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Saturday, April 18, 2009

Nokia challenge Apple's mobile operating system into a position to master killer

By Professional editor working for cheaponsale.

Global wireless telephone market by the contradictory influence of financial urgent position, in 2009 the international wireless telephone shipments will drop 8.3% (IDC projected data), and smart wireless telephone market contrarian expansion, in 2009 international intelligent wireless telephone shipments will increase by 6% -11% (iSuppli anticipated data). Admoc from another set of facts and numbers displays that: iPhone OS functioning scheme in the international wireless OS market share by half a year before to 4% development in February 2009 to 33% of Symbian's market share in the identical time span dropped 64 per hundred from 43 %, Windows Mobile market share from 13% to 7%. The identical report furthermore disclosed that G1 the first Android wireless telephone market at 3 months after the United States smartphone market share of 5%.

Exclaimed the industry: the decline of the Nokia Terminal king! The decline of Motorola's mobile phone industry are important, but the decline of the Nokia mobile Internet industry event. By Sony Ericsson, Motorola, Samsung and LG of the attack, which is Mobile Jianghu; Nokia by Apple and Google's attack, it is mobile Internet arena. Only this way can we explain why Apple and Google as a mobile top recruits quickly.

Apple's success: gaze out of Terminal Terminal

iPod does not lie in the proceeded achievement of the iPod, but iTunes, iPhone does not lie in the proceeded achievement of the iPhone, but iTunes, wireless me, app shop and other services and applications. iPod and iPhone goods are very good, but only as a tilting issue, the achievement of merchandise discovery to assist the desires of innovative writing. Nokia and other customary manufacturers desire to apprehend up, but furthermore at merchandise discovery and service discovery efforts of these two facets of pain. Telecom Consulting Derui believe, OS is the key.

Product research in the development consider, iPhone customer understanding because of the close to exact, because it is a comprehensive programs and hardware incurable from the crunchy yield have to guru in rank to guru the hardware OS authorize production. Windows portable guru certificate and authorization weighed against to hardware manufacturers have the agency to realise the exact hardware and programs co-ordination, the superiority of both boundaries are playing to the limit, so as to wares research gives a many deal of room.

Innovation in the service, iTunes, Mobile me as well as the iPhone's app shop, etc. Services are founded on the murdered OS development, and through an open SDK to command the right to reconsider submissions, which play a third-party developers can furthermore churning of concepts Application denied. Audit apps for the wholesome development of the app shop is very essential to flaunt open on google at this issue is furthermore unambiguous. apple crop mastered the OS, on the ownership of the autonomy of service discovery, or creative genius furthermore need to depart the hands of others.

Nokia's dilemma: looking frontwards to the expansion of service environs

Nokia is an inapt role. On the one hand, as the fatal locality of the monarch, has an enviable clientele base; On the other hand, the area in the fatal rather than of a powerful market place permits operators to a high degree of vigilance. Objectively assess, Nokia's client groundwork is only echoed in the supply, in increments, in specific, intelligent wireless telephone users, the poor performance. In supplement, Nokia is furthermore the flaw of the client control: command from the personal issue of outlook, until lately a wholly-owned Nokia to purchase Symbian, Nokia's only entire command of the functioning scheme, from the issue of outlook of locus of command, users of Nokia's likeness in the eyes at more is a constructor, and do not comprise a heritage, emblem commitment anxieties exist.

Early in 2006, according to Nokia from the "Services and Software" to "terminal equipment R & D and manufacturing" to "market operator" means the value chain into its business sector, and to "services and software" as the strategic focus, and subsequently carried out a large number of acquisitions to complement its mobile Internet services and the accumulation of applications. However, the performance of their markets, these efforts seem to be the strong impact of the iPhone was routed. Symbian's bloated and cumbersome verification are the main factors, in fact, because of the reasons for the operating system, the existing mobile phone can not access a lot of Nokia OVI Store. Another reason is that Nokia in the mobile Internet the most developed in Japan, South Korea and the United States market share is very limited, although the specific reasons vary, but operators are one of the key customization. Operators resulted in the vigilance of Nokia Nokia's influence only exist in some countries in Western Europe and emerging markets.

With the iPhone's quick advance in market location, operators may be mindful of the iPhone's reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.

Internet forces: the market into the fatal

Google is a exceptional role. Can not be disregarded is the mighty programs Google R & D capability, computing assets and the Internet in the customary localities of the tentacles everywhere. OS and other wireless telephone proprietors do not like, android market's direct target is to quickly enhance the competitiveness of the android functioning scheme, other than to deal living OS users shop their applications. Therefore, Google does not get any programs sales revenue. The Android stage will be the supreme aim of the wireless eco-web, and the accumulation of its Internet assets transplant, accomplish development in the next decade. In supplement, Android wireless OS is only as a beginning issue, the supreme aim is to become a PC and wireless apparatus, encompassing all gear, encompassing a unified platform.

Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.

In addition, Microsoft's mobile OS in the area of the basic extension of the PC Windows business model. As a service innovation, Microsoft introduced the apple keep Windows Market for Mobile. Telecom Derui good advice does not: First of all, its main support HTC camp google and apple are becoming close partners, Microsoft's ability to negotiate; Secondly, WM market share and accumulated over the years has been the iPhone mobile applications beyond relax, there is no advantage to speak first.

Terminal from the prevailing development, substantially seize the portable running procedure portable terminals are the only way to declare, is the only way to assure that the customer experience. - 21392

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