Auto Sales Training To Build a Pipeline Full Of Customers

By Mak

Everyone knows that the key to making sales is having lots of people to pitch your product to. The sales industry is simply a game of numbers. The more sales presentations you complete, the more sales you will make. So how do you get more customers to the lot? The truth is that it is up to you. While the dealership probably runs ads about special deals and events, you can determine how many personal customers you receive. After all, a television will bring in hundreds or thousands of new customers half of which may buy a new car. However, someone who is personally recommended to your lot will buy approximately 80% of the time.

Auto Sales Training Tip One: Use Business Cards for Advertising

You can hand out business cards to quickly get information to customers. Business cards provide a constant advertising source that will keep you in thought if someone needs a new car. Many people carry business cards in their wallet for reference when services may be needed. The important thing it to nsure that you hand out lots of business cards. Give them to friends, family, or people you buy from. Direct advertising is an awesome way to bring in new customers. Research shows that 5% of the people who receive direct advertising will purchase within the next six months. If you can hand out a thousand business cards every month, you can have 300 more customers every six months.

Auto Sales Training Tip Two: Follow Up With Customers

If someone leaves your car lot without making a purchase do you call them to follow up? If not you arelosing out on a great chance. Studies have shown that 9 out of 10 customers buy a car within seven days of visiting a car lot. If the customer visits three lots to check out their options, and you are the one that doesn't follow up, you just lost a sale.

Auto Sales Training Tip Three: Make an Impression

Will your customers remember your name a year after the sale? According to recent reports they won't. Over 80 percent of customers could not remember who the salesman was a year after purchasing a car from them. So who do they recommend when a friend or family member asks where to buy a car? Most people recommend the dealership but not the sales person. Therefore, you have to make sure you are remembered. Send out a satisfaction survey after the sale. Include your name along with a personal thank you note. You could also send out a small gift like a fruit basket. Someone who cares enough to say thanks will be remembered. - 21392

About the Author:

Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It's a must read car sales training course to help you sell more vehicle in the car business.