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Monday, September 21, 2009

A Passion for Pink Stuff

By Ian Tyrrell

A popular new trend has began to appear in the world of high fashion and home decorating: the use of the colour pink. What began as a fashion statement has become a personal obsession, as pink lovers discover new ways to use pink in every aspect of their daily lives. The history of pink provides interesting insight into the rising popularity of the colour pink.

The History of Pink - Pink has been used as a colour in fashion and make-up for centuries. However, it was only after the second World War that pink became associated with femininity. Before World War II, baby boys were often dressed in pink, as red was viewed as a masculine colour, and pink was just a "watered down" red. (By contrast, baby girls were typically dressed in blue.) However, after World War II, pink began to be associated with traditional womanhood.

During the booming post-war economy of the 1950s, women were finding their way back out of the factories and into the home. The stronger economy led to a rise in the sale of consumer goods and make-up. As women began to purchase pink nail polish and blushes (where pink symbolized health and vitality), pink began to become more heavily associated with women. The phrase "think pink" began to appear in sales to women after appearing as a song in the 1957 film "Funny Face," starring 1950s icon Audrey Hepburn. At the same time, the Barbie doll was introduced, and capitalized on the rising pink associations. Later, in the 1960s, pink was used as an ironic way to undercut masculinity, as in the "Pink Panther" film. Pink continued its rise as a cheeky, feminine symbol in songs like "Pink Cadillac" and "Pretty in Pink" in the 1980s. In 2000, a new singer with hot pink hair even arrived on the scene, going by the name Pink.

What Started the present Passion for Pink? - The current pink obsession was probably set in motion by the 2001 film "Legally Blond," in which Reese Witherspoon plays a law student who lives in a world of pink and even has a tiny pink-dressed dog. The comedy showed how a human "Barbie doll" could be tough and smart without losing her girlish femininity. Girls everywhere enjoyed the idea of combining intelligence with girly sexiness, and the popularity of pink products rose even further.

Pink Home Accessories - As pink's popularity has risen, a wide range of products for home decor are now available in the colour pink. Pink lovers can now use pink not only as an accent colour but as the colour scheme for entire rooms. Home decorators can now find pink sheets and blankets for the bedroom, and pink toothbrushes and shower curtains to create a bathroom that resembles a spa. Pink kitchen accessories are growing in popularity, too. There are now pink kettles and toasters for cooking, and even a pink microwave oven on the market.

Pink Travelling - Pink extends far beyond the home, however. There are not only pink cars but also pink car accessories, such as flashlights, key chains, and even mats for seats and floors. Foreign travellers can also look into purchasing entire luggage systems that are decorated in pink. These not only coordinate with other pink items, but are also easy to spot at the airport.

The True Pink Lover - There is even a nickname for the true pink lover: a "pink princess." Pink princesses are women who like to enjoy an entire array of pink stuff. For these women, pink can be a whole identity, even a personal statement. These women embrace the two sides of the colour pink: on the one hand, softness, flirtation, and beauty, and on the other hand, elegance and high fashion. Colour psychologists even claim that pink can be a soothing colour. Some studies have shown that violent criminals may behave less violently if they are surrounded by pink walls.

The current obsession with pink may be a short-term trend, but it is also possible that it is part of a rising new view of life. Pink lovers are trying to "see the world through rose-colored glasses," to surround themselves with one more tool for happiness. - 21392

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