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Thursday, April 9, 2009

Japan's portable handset aims counterattack objective over at China 3G

By Zou cheaponsale

China's 3G has lastly opened a time, which means that the largest portable handset market all over the world will one time over be started, and those who like to observe the 3G portable incurable manufacturers still have expect that this is a feast, have been enthusiastic to start. However, the prospects for the in the household market at a good time, Kyocera of Japan before long before the swift statement in the financial gathering have to cease on tens of millions of bonds and equity, leave the Chinese market.

Kyocera is not the case of depart, in fresh years, a Japanese portable handset manufacturers in China of virtually all the market finished in nonachievement, the vendor is not in the Japanese market without the all-powerful overlord, or even Rush will be taken on to military such worldwide Nokia aged in addition bang Japan's in the household market, effecting in the Japanese in the household market has become Japan's in the household sales of portable handset goods produced from a foundation housing in collapsible shelters, but those in the Japanese market in general why invincible Invincible From overseas markets can not? Why they are one out of Japan, the fault of the contestant which can not do anything?

Neglected the client know-how

Kyocera apparently rapid decrease of retirement, but in the eyes of many of persons is inevitably a defeat. The present Chinese wireless telephone market with demand that companies be adept to support numerous appliances, and a Chinese hard for numerous years at the business, and numerous could not subsequent Samsung, LG and other wireless telephone against Korea, Kyocera thus the conclusion of the malfunction in China appears to have been condemned long ago.

Although the forenoon had been predestined, but encompassing Kyocera, Sharp, etc., all the mobile telephone all day the Department of beat in the Chinese market, or persons very much surprised. Major wireless telephone market in latest years are the major buyer assemblies are mostly juvenile persons, most of them have obtained the Japanese animation, sport and the influence of TV in the method of growing up is no outsider to Japanese heritage, and Sharp, Kyocera Department not unfamiliar emblem, the Japanese wireless telephone manufacturers, this is nearly the most flawless assembly of promise consumers.

Moreover, the Japanese portable handset users in Japan for more gatherings of youthful population, if it is the facade of portable handset latest approach or function, the Japanese portable handset will not be lost to run rampant in the Chinese market, Nokia or Motorola for more years, principally in the Japanese market last year, Nokia's even be competent to overcome that day to win over the Youth Department at portable handset has a sole advantage.

China and Japan as the user requirements, brand recognition and no boundaries, so the perfect market, but why the Japanese mobile phone in China, such as Nokia are still no match for old rival, and even Korea was delayed to suppress the cell phone it could not lift head ? In fact, it is not difficult to discover the reasons for careful study, the mobile phone such as the Department of defeat today, as was the Department of Electric Day of defeat in the Chinese market with a replica of a sequel.

Year Panasonic, Sony and more other household appliances in Japan, has been admired in China, are each household at the time of pay for of option for dwelling electric-powered appliances. However, these Japanese household appliance manufacturers did not cherish the Chinese market earnestly, in the disarray after-sales services, a sombre scarcity of web services. I consider the parents had a Toshiba for the mend of air-conditioning, and the total family went to Beijing齐动员carrying air-conditioning repair. Department of Electric Price Day at the long-term is in addition much higher than the common Chinese users to the client charge, which sanctions the second referred to snatch the Chinese in the household electric-powered cracks, through small costs and shop throughout the inner-city and countryside environs, will virtually abolish the day of the year the Department of Home Appliances.

Japanese mobile phone market in China in the battle, a serious inherited the tradition of Japanese home appliance problems, the cognitive aspects of Chinese users to the consumer strength has made serious mistakes, mobile phone prices high, under-Shop Service. Although the Japanese mobile phone to enter the Chinese market earlier, but in the publicity and promotion of hair has been inadequate, so that "Kyocera" at this Japanese brand awareness of Chinese consumers is not high, and Sharp, such as the well-known older brands, only to eat at home appliances ago reputation left over from the capital.

Relatively talking, the wireless telephone in Korea to go in the Chinese market after the bombing-style directly start a full promotion, and with the benefits of Korean, in order that Samsung and other emblems are broadly identified by juvenile persons, so numerous, for example Europe and the United States used by the Nokia wireless telephone users to disregard assemblies, but furthermore compressing the survival of Japanese wireless telephone space, in order that could favor the juvenile Japanese wireless telephone users to swap wireless telephone went to the adopt of the Republic of Korea.

Fatigue "soft" Japanese portable handset

Cell phone prices, the lack of affinity of the Japanese mobile phone brand in the Chinese market is not attractive factors, but these factors also affect some consumers will buy, not go so far as to allow a whole day at the Department of Chinese mobile phone market from the stock market. Therefore, consumers in the choice of mobile phone, the mobile phone does not favor the Department of day there is more reasons for sure.

At the time to contemplate on this topic, the Japanese manufacturers are used to conceiving of themselves in other markets round the world, particularly the malfunction of the Chinese market arrives down to inquiries of nationwide sentiment, narrow-minded because they do not believe China likes Japan and Japanese goods so refuse. However, goods from Japan in the Chinese market, sales of outlook, is not the case. Japan's Toyota, Honda and other vehicles in the Chinese market has been in warm pursuit of the public, in supplement to Japan's digital cameras and video cameras are furthermore cleared over China in latest years, not to mention Japan's comic publication heritage of the Chinese heritage leverage and market occupation, it will be very easy Japanese wireless telephone arrives down to the malfunction of nationwide sentiment are very easy slender thinking.

In fact, the Japanese mobile phone market in foreign countries has been another factor in the defeat of the Japanese mobile phone manufacturers are often overlooked, the neglected factor is the software element. To the current market, Japan is often at cell phone pricing on thousand dollars, in particular, by 3 to 4 thousand dollars mainly high-end mobile phone. The price of most of those who buy mobile phone for commercial users, pay more attention to their address book, notepad, such as schedule management and multimedia software, the software needs of the users on cell phone at the Department of day often can not be met.

Japanese portable handset running procedure are characteristics of the running procedure in Japan, the Japanese portable handset manufacturers in the matching portable handset while in the development of a affluence of multimedia aspects, but only in Japan with the Japanese telecommunications operator may have good effects, but entry to to overseas markets Remote operators may support, built-in function in the portable handset will not be competent to be effectual, the use of in a natural manner far from the customer dismisses the pay for charge of the portable handset customer community wants, how in all likelihood customers.

Although the function can not be utilised, but the development of the constructing cost of the wireless telephone is not triggered because these purposes do not down turn, Japanese mobile telephone because doing so mostly in alignment to fight back the Japan market. Japan's household market after the implementation of 3G, communications operator in Japan in alignment to assurance the superior place of localized goods, to do many of characteristics and programs constraints, origin when foreign businesses go in the Japanese wireless telephone market development charges and functioning charges are too high, which is why Nokia will eventually go out the Japanese market. However, the Japanese use this to close the doorway at the "unique nature" to fight back its own market, in detail, in a sense in order that the Japanese wireless telephone is not matching out of the boundary it is very tough to constraint the development of Japan's overseas wireless telephone space and markets.

Intelligent wireless telephone is the future main heading and development of wireless telephone tendencies, wireless scheme in Japan many of boring, exception from rotating big-screen wireless telephone, high-definition camera the look of first-class adorned hardware, the wireless telephone is nearly no distinct from the commonplace to purchase this specious "mental handicap" wireless telephone for household users is not as good as smaller cost, then purchase a cabin appliances routinely idle. But not sufficient support round the programs, the programs furthermore support most of them Japanese. At such a mobile telephone from the Japanese market, the survival rate will routinely be substantially discounted. More and more complicated consumer-oriented electrical devices goods or programs support a broad variety of integrated presentation, will not proceed gaze at the hardware only a choose part of the wireless phone. If understanding and programs, the Japanese wireless telephone extends to sustain its native Japan, "and style", then arrive back afresh the large-scale impetus, it will finally routed.

On the contrary, run rampant in the Chinese market, Nokia, Dopod and other mobile phone brands, they use both Windows Mobile and Symbian mobile phone operating system, both the concept of an open mobile operating system, so in support of its very many of the surrounding software, users can Choose a large quantity of related software, to do any function can be found corresponding to the demand for software solutions, will be required more and more intelligent functions of many users as the best selection.

3G wireless telephone with the future of Japanese

Japan in 2001 to begin the transformation of the 3G, cell phone in the Department of day many of the features necessary to support Japan's 3G network, so the Japanese domestic mobile phone distributor in the sale of these often Japanese mobile phone, they tend to deal with fuzzy feature on Japanese mobile phone soft - injury, would be shirking responsibility at home on the reasons for poor operators, and users often do not have access to these features as a selling point of sales to customers, just as the Japanese think the Chinese consumer electrical manufacturers to implement "NICAM" used in television means the same all over the world because at that time to support the Chinese and even the TV NICAM few features, the first television marketing on a local network will feature swearing bad, and then painted a bright future will be to consumers, in fact, think the final analysis are their failure to promote and educate the design of window dressing to the consumer, the purchase of overseas Japanese mobile phone users have a very equal at the first part of his life money can not be used on product features, just as the Earth at the purchase of a piece of land on Mars the right to use the same.

This time, China's 3G authorising, operators will furthermore be an general improvement, China Unicom will be functioning with the Japanese market as the WCDMA benchmark, which permits wireless telephone manufacturers in Japan furthermore sensed the marvellous power of the Chinese market and the lure to just at Kyocera Exit after the Chinese market, furthermore commenced before the Chinese market, Sharp's conclusion to murder a shot, is possibly desire to take benefit of China's 3G authorising, new measures for the stepwise heating tendency, re-test the water in the Chinese market.

However, if the 3G authorising by prepared to re-develop the Chinese market at the Japanese mobile telephone can not be smart and localization discover from its past know-how, I am aghast, still can not make a difference. In latest years, Japanese businesses usually rigid structure, for the localization of the administration of overseas markets has been the need of investigation, which is Japanese electric manufacturers in China and India have not been adept to contradict the increasing celebrity of the significant causes for the Korean manufacturers, from merchandise minutia to the business scheme can not be in location, incapable to take the start to cater to buyers, they would routinely contend at the decrease of the survival of the fittest buyers, out of the market. Japanese wireless telephone as yet another beat designated day one time the Department of electric malfunction of a constructor of reincarnation, but I do not understand this time, Japanese businesses can actually address the calm business globalization scheme, gain and loss. - 21392

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