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Friday, May 15, 2009

Operators in the music market dominance will be challenged

By Professional editor working for Food Additives.

The melodies commerce today has come to a bottom. From the starting of 2008, there is no blaze in a recital, not a newcomer to shatter out of the market presentation over the board to shrink, record businesses proceed out of enterprise one after another layoff, the stepwise disintegrate of the commerce as a entire is facing.

And the record company which is the habitat of the wireless market, has become a super big casino corruption. Make money now in the wireless is not the rules have been promoting this silly song a very naive idea of the. And brush on the list, tied up, mass, but accounts we did not hear about these terms, depends on the relationship between operators, the relationship with the song itself has not been.

Of course, the music market will never go bad so quickly and now the dawn, ushered in by the end of 2008 restructuring and 3G operators license issued by China Mobile, Unicom, the three major telecom operators. At present, the new telecommunications and the new Unicom music in re-building platform, telecommunications platform for the Central Conservatory of Music just to complete the tendering exercise to identify a new operations support company, China Unicom will be May 17 in Japan Telecom to launch 3G music business and a new music platform. After the three operators will be the three major music platform to engage in healthy competition.

The reorganization of the operators do not have too high expectations

3G high prospects for the tunes enterprise, more population unexpectedly into the sci-fi fantasy like a better world. But I am apologetic, 3G is a step-by-step attainment of. In the new tunes podium for operators in addition need a long-building podiums and enterprise, there are many of detours to depart and more troubles to be solved. Mainly inside procedure operators and representatives of the limitations of ideology-based, concurrently with the Central Conservatory of Music podium of family with the provinces to deal with parts, as well as practical subjects for instance public relations. Let the tunes development these are in addition going through a aching and long hold back for the method to get to dawn. I in person assess that the need for "fixed-line operator of the recommended podium for the development of music" more than 3 years, more tunes financial gatherings are in all likelihood to starve to death waiting for the road.

Therefore, if the hopes on the operator who then connected to a digital music, how is a dead board. But never one day the road, music, digital music production market, not just wireless music business, it will not be dominated by one operator.

Previously, the premier melodies enterprise operators, the users and dock allegations are operators. All SP's trading, are furthermore starting to the end client is the operator. Internet melodies paid as a outcome of restricted means and piracy difficulties have not improved. Previously, nine days, Whale Music, for example authentic subscriber groundwork as a outcome of little passages do not have the monopoly, users do not have the assets, so struggling. However, there are several wireless telephone melodies enterprise do businesses and Internet monsters, they have the monopoly operator of these benefits, users not only have powerful assets and dock allegations, and there are some benefits of the new operators not available. So it is with the operators against the melodies business.

3G melodies market is still full of variables

Many people think that 3G is the telecom operator's 3G, in fact, this is a mistake. Because new technology is always a insurgents, not only to subvert the opponent, but also to subvert their own. 3G technology is a double-edged sword, and even may be carriers of the gravedigger. 3G operators in the development of new business, but also opened up a Pandora's Box and out of control, the previous operator closed environment will be torn a large gap, the future is wireless Internet network and online integration platform, operators will be caught sooner or later, open the quagmire of the Internet.

Digital music from a dominant operator in this situation will soon be broken. As a result of the current operators and the ring CRBT business has been done in the progressive death of more than 80% of consumer income is passive users (bound), take the initiative to consumer users CRBT estimated less than 20%, This shows that the ring tones have been Like with the stock and real estate is a big bubble, and the bubble will eventually burst day. Therefore, operators may soon be wireless in the traditional music business is facing drowned. Future trends in the music business is a music download, download full-song era rules, not the scope of the operator controlled. Therefore, once the operators ringtones polyphonic ringtones old business bubble burst, and the new full-song download business is not no stronger and stronger. Then, in the new open environment of 3G, operators are likely to appear a total slump in the music business, the user most of the loss situation.

The future of the melodies enterprise will be a one-stop answers, encompassing wireless systems, on-line Internet, a kind of handheld apparatus (mobile telephones, the Internet) and so on. To users who can effortlessly tap water as the provision of melodies enterprise, that is, "everywhere in the music," then the market who the victor is.

The three most promising music company

We let us not refer to the "hardware + platform" model, Apple iTunes, their force in China will take some time. Tencent also let us not refer to such a huge user of the company, because of it has not completely genuine, and the music business is tied up and other form of business. Of course, let us not refer to this kind of piracy site Baidu.

We summed up the three most undertaking to do authentic melodies business. They were presented just before a time span of authentic melodies seek download google, Sina melodies library, as well as Nokia. The three not only have the mighty assets of users and operators to users than high-end, higher emblem loyalty; they are not only the melodies enterprise as an significant scheme, and a better comprehending than the operators of Internet melodies this new information of enterprise operations.

When the Internet oversized and portable handset oversized has in addition draw close in to put to death time, users are not operators, or even thieve from the hands of the customer operator. Operator is a monopoly of the statutes of blocked and open statutes of the Internet will sanction operators of considering taken by surprise. With the 3G wireless technical knowledge, phone accusations will ultimately be more and more highly charge, and even tended to be free, operators will be the matching as QQ, minimal services free, relying chiefly on value-added services and fees. And value-added services in the most minimal of enterprise is tunes, so the key in the tunes enterprise, operators will be changed by these Internet marauders and portable handset oversized connection attacks, which on the total telecom development into the invasion.

Not only is each of the three, the last two years has been widely rumored, Apple iTunes, Wal-Mart, Motorola, and many other giants in the layout of the Chinese music market, but time did not fully mature. Now, countries in the world is committed to strengthening the protection of intellectual property, copyright and began to rectify the Internet market, as well as 3G and other new technologies to achieve step-by-step, the opportunity is ripe. The future of digital music market, and the whole telecom market will look very different. - 21392

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