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Thursday, August 20, 2009

The Forty-Five Plus Year Legacy Of The Ford Mustang

By Andy Zain

Walt Disney introduced "It's a Small World" in 1964 at the Worlds Fair in New York City. While thousands of people floated in the little boats through this attraction to hear children singing the theme song that sticks in your head forever there was something else going on at the fair. One day in April, at that same fair, Ford Motor Company was making their own introduction, the new, 1965 Ford Mustang. Both of these traditions now have a forty-five year history.

Ford did not expect the Mustang to be so popular. Overnight, over 2500 newspapers presented positive reviews of the vehicle. Sales took off like a rocket. Only Ford's first Model "A" has ever exceeded initial sales. At Ford dealers across the nation people lined up to pay out $2368 in order to own a ford Mustang. In order to keep prices low, Ford had borrowed parts from other cars already in production, notably the Falcon and Fairlane. The Falcon parts were used the most. The framework as well as the 100 horsepower motor came from this car. Even the first Mustang horn ring had the Falcon symbol molded into its lower edge. Ford set VIN numbers to 1965, although collectors now refer to these first Mustangs as 1964 1/2. A 1964 1/2 Mustang currently has an appraised value of over thirty thousand dollars.

The body of the Stang has changed over the years but even a 2010 Mustang has features that tie it to that first Mustang. The grill and side door swoop make the car unmistakable as a Mustang.

The introduction of the Mustang lead to the introduction of "pony" cars by the other manufacturers. Chevrolet introduced the Camaro, Dodge re-introduced the Plymouth Barracuda, and even AMC got into the action with the Javelin. These vehicles all had a very long hood and a short trunk.

After the failure of the Edsil, Ford had researched and found that many people, especially women felt that full size cars had become too large. Remember this would have been before the widespread use of power steering and power brakes. In response to that research Ford introduced the Falcon. This compact car had been somewhat successful, but the Mustang overwhelmingly became more popular. Its sales ultimately cut into the market of the Falcon and lead to its demise in 1970.

In the years after the first introduction of the Mustang, the models became progressively larger. In response to the fans of the original Mustang, Ford introduced the Mustang II in 1984. This Mustang was smaller but heavier than the original Mustang. The additional weight was due to the newly required anti-pollution devices required on vehicles. Due to this weight, the Mustang II was severely underpowered.

Overall, the Mustang is now in its fifth generation. The 2010 Mustang offers plenty of power with a 4. 6 L, 316 horsepower engine. The suspension is now beefier than ever. The new Mustang is offers greater stability than ever before. The new Mustang is designed to burn regular unleaded for economy in operation or premium fuel for greater torque.

Purchasers of today's Mustang can expect to pay a base price of twenty-one thousand dollars. If you want your Mustang fully loaded, add another eleven grand.

The new Mustang, like it predecessors, is expected to be a great seller for Ford. - 21392

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