The History And Evolution Of Lexus
With an aim of creating the perfect car, in 1983 the chairperson of Toyota, had the desire for creating the best luxury car in the whole world, designed specifically for top class people. The idea behind this car was quite a secret one, and not introduced to other automakers, especially in the United States and Middle East. Toyota wanted to surprise everyone, and create an item targeted for the elite class in these regions.
The competitors for Lexus are world-renowned models such as Mercedes, Chevrolet, BMW, Pontiac, and many others. It stands out amongst the list of luxury cars and was created with the desire of being the perfect of all in the worldwide market.
A secret code word, F1 (Flagship + No. 1 car) was given to Lexus, while it is manufacturing to keep it hidden from competitors. Finally, after its designing and manufacturing, the name Lexus was given a name, which really suited its purpose; luxury and elegance.
For creating the brand of Lexus, in 1986 one of the top classes advertising agency of the world, Saatchi and Saatchi were given the deal by Toyota. Jewish people who had a good influence in the market of United States owned this firm. As brand consultants, the renowned Lippincott and Margulies were employed to handle the brand image of Lexus. Together this firm worked towards creating a name for the car and outlined a list.
Out of a long list of over two hundred suggestions, the name Alexis sounded quite fascinating, and solid to everyone. It stood out amongst all, and also had a reference with the famous personality of 1980s, Alexis Carrington. This character was quite famous and popular through a drama series. The name eventually was changed in to Lexus, which also was another name for luxury items, therefore was the perfect choice. In order to advertise and promote Lexus, many A- list-advertising agencies were asked to pitch in, and help in employing a sales team of top class professionals. Since the idea was to enter in to the competition of elite class, and take over the market. United States and Middle East were chosen to be the initial launching zones for this car, since most of the elite class target market, which prefer luxury, comes from this region.
The services of the best advertising and marketing agencies were hired by Toyota to create the perfect team for the sales, and marketing department of Lexus. The vision of the corporation was to penetrate in to the market of elite cars, and become number one. Hence, their marketing campaigns, and sales team were compelled to be very strong. They chose to launch the car initially just in the United States and Middle East only, since most of their potential buyers were populated in these rich countries.
Especially the rich, and the famous of the Middle East, eyed for this luxury item, since it was quite useful for the desert tours and their speedy drives. Lexus successfully integrated in both United States, Middle East, and later on in the European market as well. - 21392
The competitors for Lexus are world-renowned models such as Mercedes, Chevrolet, BMW, Pontiac, and many others. It stands out amongst the list of luxury cars and was created with the desire of being the perfect of all in the worldwide market.
A secret code word, F1 (Flagship + No. 1 car) was given to Lexus, while it is manufacturing to keep it hidden from competitors. Finally, after its designing and manufacturing, the name Lexus was given a name, which really suited its purpose; luxury and elegance.
For creating the brand of Lexus, in 1986 one of the top classes advertising agency of the world, Saatchi and Saatchi were given the deal by Toyota. Jewish people who had a good influence in the market of United States owned this firm. As brand consultants, the renowned Lippincott and Margulies were employed to handle the brand image of Lexus. Together this firm worked towards creating a name for the car and outlined a list.
Out of a long list of over two hundred suggestions, the name Alexis sounded quite fascinating, and solid to everyone. It stood out amongst all, and also had a reference with the famous personality of 1980s, Alexis Carrington. This character was quite famous and popular through a drama series. The name eventually was changed in to Lexus, which also was another name for luxury items, therefore was the perfect choice. In order to advertise and promote Lexus, many A- list-advertising agencies were asked to pitch in, and help in employing a sales team of top class professionals. Since the idea was to enter in to the competition of elite class, and take over the market. United States and Middle East were chosen to be the initial launching zones for this car, since most of the elite class target market, which prefer luxury, comes from this region.
The services of the best advertising and marketing agencies were hired by Toyota to create the perfect team for the sales, and marketing department of Lexus. The vision of the corporation was to penetrate in to the market of elite cars, and become number one. Hence, their marketing campaigns, and sales team were compelled to be very strong. They chose to launch the car initially just in the United States and Middle East only, since most of their potential buyers were populated in these rich countries.
Especially the rich, and the famous of the Middle East, eyed for this luxury item, since it was quite useful for the desert tours and their speedy drives. Lexus successfully integrated in both United States, Middle East, and later on in the European market as well. - 21392
About the Author:
Danny Green is a car expert. Detailed information about the Lexus IS 250c is availiable. Why not book a test drive now at his recommended website at http://www.lexus.co.uk.
posted by X - Men @ 4:16 AM
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