Toyota's New Small Car On Display In Auto Expo, New Delhi
Autoexpo started in New Delhi, India. Being the first automotive show of the new year, we can expect a grand launch of some of the smaller cars in India. Infact the show has gained credence on account of the special appeal for small car segments comprising of Asian countries and the Latin America. And hence, there is awe and speculation for the events that are supposed to unfold in the next few days.
The first day honours seem to have been shared by Suzuki and Toyota. Now, Suzuki has all along been a strong brand in India. So, traditionally, Suzuki has always launched new vehicles at this time every year. However, it is Toyota that has caught the fancy of visitors and analysts. It has announced a decision to launch Etios, a small car that will available in 2011. The car is expected to be priced under 10000$ or 6000 GBP.
Now, while a price tag of under 10000$ is something that is not confirmed as of now you may do well in realizing that one of the Indian manufacturers is already manufacturing and selling a small car to seat 4 people at an astounding price of 3000$. And, before you write it off, I will like to add that the manufacturer in this case is TATA, and the same manufacturer bought the rights to Jaguar brand from Ford and Rover from Standard. So, there is quite a bit of action as far as small cars are concerned in India.
For the folks in US and UK, the price may look like a shocker but it is not. While we need to understand that the mid-size and high-value cars are still going to enjoy a place of significance in the scheme of things of manufacturers like Toyota, the small cars must be considered as a way for Toyota and some of the other players to minimize their risks. Recession seems to have driven the need to diversify and reduce risks. Small cars have a huge scope, especially in the high volume markets.
While this may be a premature conclusion, but it seems Toyota is really mixing up the things to grow and sustain its future growth. Since it is based in Japan, Toyota will be able to handle Asia very well. And coming as such after the success of Toyota Prius, I think Toyota seems to have made the most of Recession. - 21392
The first day honours seem to have been shared by Suzuki and Toyota. Now, Suzuki has all along been a strong brand in India. So, traditionally, Suzuki has always launched new vehicles at this time every year. However, it is Toyota that has caught the fancy of visitors and analysts. It has announced a decision to launch Etios, a small car that will available in 2011. The car is expected to be priced under 10000$ or 6000 GBP.
Now, while a price tag of under 10000$ is something that is not confirmed as of now you may do well in realizing that one of the Indian manufacturers is already manufacturing and selling a small car to seat 4 people at an astounding price of 3000$. And, before you write it off, I will like to add that the manufacturer in this case is TATA, and the same manufacturer bought the rights to Jaguar brand from Ford and Rover from Standard. So, there is quite a bit of action as far as small cars are concerned in India.
For the folks in US and UK, the price may look like a shocker but it is not. While we need to understand that the mid-size and high-value cars are still going to enjoy a place of significance in the scheme of things of manufacturers like Toyota, the small cars must be considered as a way for Toyota and some of the other players to minimize their risks. Recession seems to have driven the need to diversify and reduce risks. Small cars have a huge scope, especially in the high volume markets.
While this may be a premature conclusion, but it seems Toyota is really mixing up the things to grow and sustain its future growth. Since it is based in Japan, Toyota will be able to handle Asia very well. And coming as such after the success of Toyota Prius, I think Toyota seems to have made the most of Recession. - 21392
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