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Sunday, April 19, 2009

Household appliances to answer to crises in arising markets take optimistic steps to deduce trade overseas

By Zou himfr

March 26 Annual Report liberated by TCL Group, in spite of a hope to yield the respondents - and the attribution of total yield of registered financial gatherings has enhanced notably with a mesh yield of both, but the noteworthy export-oriented enterprises overseas sales expansion rate apparently reduced tempo down.

TCL Group of China is only a microcosm of dwelling electric-powered appliance enterprises in overseas markets shrink, the "made in China" will endure the investigate of winter? An development that shrinkage in the trade overseas of the investigate, the energetic propelling the constructive modification and in the household demand, Chinese household appliances are the key to enterprise transformation.

Performance: sales in overseas markets slide

TCL Group announced at the annual reports, the total profit of 6.59 billion yuan, up 45.66 percent, ownership of listed companies net profit of 501 million, an increase of 26.60%. Achieve this year's TCL Group operating income 38.414 billion yuan, of which 37.367 billion yuan sales revenue. By region, sales in the domestic implementation 20.693 billion yuan, accounting for 55.38%; achieve overseas sales of 16.674 billion yuan, 44.62 percent ratio.

The export-oriented enterprises in China last year made a good record, for a total sale of 4,184,000 Units LCD TV, an boost of 233.1 per hundred, the international market share expanded from 13 to No. 8; TCL Communications, the total sales capacity increased 15 %; dwelling appliance commerce, accomplish a whole earnings margin expanded year-over-year. However, the overseas enterprise by the international economic urgent position influence.

Some export-oriented industries are also affected. Chinese Business Net said, the export volume of domestic air-conditioning significantly down this year, sales of overseas markets to shrink.

"50% of dwelling air-conditioning goods are in overseas sales, so the shrinking overseas markets, the influence of the commerce be rather tremendous. From the household market, the influence of air-conditioning sales are the foremost genuine land parcel and climate, the entire, household air conditioner market this year will likely face a very bleak environment. "analysts at SG Securities appliances Hung notified reporters.

Chinese Business Net written knowledge present that in January 2009 the total in the household trade overseas of 1.9 million air-conditioning entities, sales of 360 million U.S. dollars, with sales in January last year to 3.36 million entities, weighed against to total sales of 550 million yuan, down virtually by half.

Strategies: to the appearing market

TCL Group's overseas markets have been modified at the identical time reinforce its efforts to go in appearing markets. TCL Group, said that even though the international economic urgent position has influenced the demand for appearing markets, but the business in the Middle East and Africa's Successful Strategies for Product sales, partially counteract by falling sales in other components of the impact.

"Shrinking market demand in Europe and America, many of house electric appliance enterprises to convey out functional change trade items from Europe and the United States step-by-step evolved markets of evolving nations to appearing markets in alignment to accomplish the reason of reducing the risk." Hung notified reporters that when .

Consisting mainly of home appliances to OEM products at the market may be the first to find a way out of the winter. United States President of the Group of refrigerator Wang Jianguo told reporters that Europe and the United States consumer market brought about by reversing the downturn to their OEM-based opportunities. "As the economic downturn in consumer spending trends in polarization, on the one hand towards the high-end market, in the end users will turn to low-end market. Our main products are mainly low-end OEM products, sales at supermarkets and other channels, Order the current continued to grow, often in short supply this year. "

Wang Jianguo, this year the United States and overseas sales of refrigerators objective set at 30% expansion, "is looked frontwards to to total sales at 25 million entities, one of the enormous bulk of yield for the OEM."

Deep household market TCL Group has furthermore become a way of restructuring, and dynamically connect the "home appliances to the countryside," the bivouac of its open-channel hue television sales. Early in March, the business broadcast add "appliances to the countryside" since, TCL general television sales increased 16 per hundred, "home appliances to the countryside," the thriving sale of 351,800 Units. Start-up household demand to make up for some of the trade items gap continues in the doldrums.

Yesterday, the Department of Public Works note CRT hue television groups will advance the trade items levy refund rate to 17%, furthermore burdened by the heaviness of the hue television enterprise bind loosened. - 21392

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