*** SEIZED CAR AUCTIONS ***

Find Out More About Car Sales Statistics - Hondas, Mercedes & More
Find Your Dream Cars Up To 95% Off Retail Prices!
Drive Off A New Or Used Car For As Low As $200...
Search To Get Your Luxury Car Now!


Saturday, August 22, 2009

Why Honda Owes Much Of Its Success To The Civic And Good Timing

By Karl Davidson

Honda's accomplishment in the international car industry is mainly linked to its renowned and well-respected car, the Civic. Before the Civic was ever launched in North America, Honda was a company largely known for its fuel efficient, easy to operate motorcycles, despite the introduction of automobiles in the local Japanese market and having joined Formula One racing by the 1960s. That however changed when Honda began importing the Civic into the United States.

The United States was in the middle of an energy crisis and people were searching for ways to decrease expenses and unnecessary costs. The high gasoline prices created a severe inflationary pressure on middle income and less privileged families, . The Civic turned out to be a timely answer to many Americans prayers, with its fuel-efficient engine and compact shape. A car that could comfortably accommodate four people and considerably reduce fuel consumption was an offer not to be missed.

Although the major factors of the Civics resounding success were its condensed size and fuel saving abilities success, consumers were attracted to its other features as well. Initially introduced as two variations, a front wheel drive, two and three door hatchback with a four-cylinder, water-cooled engine, the Civic proved to be exciting and enjoyable to drive within city centers and on the motorway. The Civics growing reputation convinced Honda to introduce more choices for the Civic and add entirely new models to its car line up.

Honda's use of pioneering, new designs and improved performance enabled the Civic to retain its newly acquired status of a leading international compact car. The Civic was given a larger hood and front fender shape was changed to house a larger, low emission engine, which met environmental laws in effect at that time. A five-speed transmission, four-door wagon, was introduced to the existing line of models and with improved diversity car buyers all over the States started buying the new models.

To accommodate a more upscale section of the market, Honda introduced the Accord and Prelude; while the Civic carried on as one of the finest cars available in the compact economy class. The Accord and Prelude succeeded in becoming highly popular cars, further strengthening Honda's growing reputation as a world-class car manufacturer. Honda's long established and working environmentally green policy in every aspects of its operations provided an edge over its competitors, especially at a time when information about the dangers of greenhouse gases was being widely publicized.

Honda's plan to launch a fuel-efficient car in an era of growing costs proved productive. With improvement after improvement, the Civics brilliantly designed interior and exterior, reliability, fuel economy and minimum running expenses have been a tremendous success with car buyers the world over. It has gained the status of one of the most well recognized and liked cars in its class and as many drivers will testify, once you purchase a Honda Civic there's no other car that can satisfy you. - 21392

About the Author:

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home