Honda Altering The Image Of Green Cars

By Joe Lowe

Honda has continually maintained an ideology of conserving rare resources and is considered a producer of fuel-efficient automobiles and motorbikes of countless years. Its highly prized Civic Hybrid has long been a competitor of the top hybrid automobile Prius by Toyota, the biggest car manufacturer all over the planet. In a recent decision to take advantage of the present demand of eco friendly cars and to command the hybrid business, Honda has launched a fresh five-door hybrid. With hybrids responsible for fewer than five percent of complete car sales, Honda has made the new car inexpensive as it feels that affordability is a major element in the hybrids incapability to take significant market share.

Aside from cost, Honda is moreover focusing on widening its variety of hybrid automobiles by the year 2012. These include the Insight, Fit, the sports CR-Z and the Civic. In fact, because of the rapid growth in demand for fuel-efficient vehicles, Honda has decided to distribute the hybrid Fit nearly eighteen months before schedule, in an effort to gain advantage from this situation. Honda has already witnessed more than sufficient growth with its hybrid models in their local market, with the Insight to be the foremost hybrid automobile to make top position as the best selling automobile in Japan.

Honda's move to cut back rates was an appropriately timed one, with Toyota striving to negate its move due to average financial results in the previous financial year. Despite the fact that Toyota has retaliated to some level with the revelation of a revolutionary and low-priced gas-electric automobile based on the Yaris and Vitz, the latter being sold in Japan, it still stands to lose ground with its main hybrid the Prius. Hondas hybrid, the Insight, will be sold for a couple of thousand dollars less than the Prius and thats a carrot tough for any household to decline irrespective of how staunch they maybe to a special vehicle maker. A probable price war might prove favorable to both the auto buyer and the automotive sector.

Another major strategy being displayed by Honda is shifting the auto buyers idea of hybrid makes by promoting the application of hybrid technology in smaller and mid sized vehicles versus SUVs and bigger sized vehicles, a methodology being endorsed by other car producers. The technology works finest for a stop and go drive and Honda believes that the genuine usefulness of this technology is recognized by utilizing it for practical as opposed to recreational reasons. With the capacity to work 60 miles per gallon, the new Honda hybrid promises to be an immediate success with commuters struggling to limit fuel expenses.

In terms of research Honda is examining a considerable number of technologies to make sure lasting success and leadership in the international hybrid sector. Honda is one of the initial auto makers to introduce fuel-cell vehicles and has carried on its promotion of this concept. Fuel cells are regarded by many as the decisive answer for a clean and endless supply of fuel for vehicles, without losing performance. Honda is also searching for techniques to deliver more economical engines, an important factor in the accomplishment of every hybrid automobile.

In spite of Hondas need for more development it has been able to remain ahead in the progressively important hybrid automobile segment. As one of the top and innovative developers of expertise associated to clean and fuel-efficient vehicles, Honda has selected a multipurpose plan to improve its place in the automotive business. A desired revolution in customer perception by manufacturing smaller sized and inexpensive hybrid vehicles, while persistently improving performance will inevitably earn it the desired top spot. - 21392

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