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Monday, December 7, 2009

Gaining An Understanding Of Mesa Honda Dealer Success And How It Occurs

By Billy Bonham

When considering why Mesa Honda dealership success is so consistent and in such abundance, one needs to take a look at the relationship this network of dealers has cultivated with Honda itself. Certainly, this fruitful and well-ordered relationship has been vital in helping the dealers and the car company to not only survive but thrive in the current economic downturn.

As a vigorous and ever-growing car company, Honda has been plying its trade over here for more than 35 years, back to when it first introduced the Civic, a now much-respected vehicle. And even though that Civic looks nothing like the current model, both share a heritage in terms of superior build and quality that is buttressed by the dealer network that sells it, including those in Mesa.

Honda has followed a program that emphasizes delivering a high-quality vehicle that will be sold and serviced by a lineup of high-quality dealers, and it has proven successful time in and time out. Evidence of this is shown by the recent "Cash for Clunkers" federal program that aimed to help daily domestic American manufacturers sell many cars. Honda, in fact, did great.

Some of this has to be due to the fact that Honda cars are rated very high in almost any measure of quality and customer satisfaction. The company's network of dealers worked extremely hard to put not only the Civic but also the Honda Fit into the top 10, with the Civic placing in the top 3. This outcome should be of no surprise to most who are familiar with not only the company but its dealers, by the way.

Dealers in the Mesa area have for years been among the company's top sellers and most highly rated in terms of customer service and customer satisfaction. In fact, people from miles around the Mesa area often make the journey to find superior quality vehicles to go with the superior quality of service that the dealers have been trained by the company to deliver on a consistent basis.

Dealer success has much to do, of course, with the product that Honda delivers to them but it also has a great deal to do with how the dealer takes the product and then works with a prospective customer to find just the right vehicle, the right price and with loads of service to back everything up. Mesa area Honda customer satisfaction is always an extremely high level, according to company surveys.

Centrally located as the area is, it's quite easy to find Honda sales and service wherever one cares to look. The company has designed a number of programs to help the prospective buyer find the right dealer in the right area. Additionally, all dealers have been trained to look at treating the buying experience as a whole, meaning that from purchase to service, everything has a purpose.

That's why getting a look at Mesa Honda area dealer success can reveal so much. The company is so well-placed to keep surviving -- and even thriving -- in the current economic downturn that one is hardly surprised when Honda and its dealer network continually outperform the industry in terms of profit and market share. Nowhere is this more evident than in the Mesa area. - 21392

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