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Sunday, December 6, 2009

Understanding The Success Of Citrus Heights Honda Sales And Service

By John Harvey

It's no secret that the economy. Recent bankruptcies of two American automobile manufacturers have shown that the car market isn't as recession-proof or bankruptcy-proof as once thought. However, one car company stands out in terms of ongoing success. What to know about Northern California Citrus Heights Honda dealers then, means knowing about a true car company able to manage under all circumstances.

From its humble beginnings in this country well over four decades ago, when it introduced the Honda Civic, this particular automobile manufacturer has focused on steady growth year-over-year while also making sure it never loses sight of the need to deliver high-quality service and products such as its Accord, for example. This is even during the current troubled economic climate.

Perhaps there is no real secret to their success, other than that you make a fantastic automobile filled with high quality and true attention to detail. But there's also another important component to such success when speaking of Honda and that is its sterling dealership network and the reputation each has for customer service at every point in the purchasing and then driving experience.

No other group of dealers in Northern California exemplifies this attention to detail, customer service and buyer satisfaction more than the Honda dealers located in and around Citrus Heights, a fine community located just up the road from the California capital of Sacramento. This group of dealers personifies the word family, as in the Honda family, and customers benefit greatly as a result of it.

The recent finish of the notable and famous "Cash for Clunkers" automobile trade-in program funded by the federal government reveals the truth of everything above, in that Honda was able to place its Honda Civic in the top three sellers of the top 10 cars bought under the Cash for Clunkers program. Honda also had its popular Fit subcompact solidly within the top 10.

Certainly the Honda dealers in Citrus Heights did more than their share to deliver this signal honor to the company under this program, which was really designed to boost domestic American car sales. What may be conveniently missed is that many of the Honda products sold under Cash for Clunkers were compacts and other vehicles manufactured right here in our own country.

Also, it is well known that Honda as a manufacturer requires the strictest and closest adherence to its quality standards for dealership sales and services. The Citrus Heights dealer network easily met those standards and then went the extra mile in exceeding them when it came to sales and service along with customer satisfaction, this is across the whole country and not just Citrus Heights.

These are probably the single greatest reasons why Citrus Heights Honda dealers continue to lead -- and will most likely always lead -- in sales and service no matter what sort of economy or economic circumstance is presented to them. Where other manufacturers have suffered greatly over the last year, the dealerships in Citrus Heights and Honda in general, seem to have done very well. - 21392

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