Branding a Dream: Honda

By James G. Pynn

To be sure, the Japanese dominance of the automotive world not have been possible, certainly not to the degree that it currently enjoys, had it not been for Honda. It was never the goal of Soichiro Honda to dominate the Japanese market. His goals were much broader. "I knew that if I could succeed in the world market," Soichiro Honda once said, "then automatically it would follow that we [would lead] in the Japanese market."

In 1946, Soichiro Honda realized the need of the beleaguered Japanese people would lie in getting them mobile. To that end, Honda began as a company dedicated to produce inexpensive and reliable motorcycles. The first vehicle to roll off his assembly line was a 98 cc two-stroke motorcycle. Fittingly, this first two-wheeled vehicle was dubbed "The Dream."

Unfortunately, Honda had managed to overextend himself too soon. By purchasing an entire factory's worth of new manufacturing equipment without a viable commodity to pay for the cost, his company was in trouble. When the utilitarian, but bland Juno Scooter flopped in worldwide markets, Honda was virtually weeks away from filing for bankruptcy. What saved the company was not an outside financier or foreign interventionist. It was a race.

The Isle of Man Tourist Trophy Race was (and still is) one of the most prestigious races in motorcycling. The odds of a Japanese bike, which had never won at the Isle of Man, winning -- or even placing -- were not favorable. Soichiro Honda, a renowned gambler, defied the odds by focusing on a notion that was still in its infancy: branding. Honda was less interested in actually winning than in introducing the Honda motorcycle to a new generation of riders. Impressed by the ruggedness of the motorcycles and the determination of the riders, including the renowned Japanese rider, Naomi Taniguchi, fans began to take notice.

The gamble had paid off, and in ways most people could not fathom. Rather than try to win the race, Soichiro Honda won the hearts and minds of some of motorcycling's best riders and avid fans. The looming bankruptcy faded into history as sales picked up. This reputation would come to be invaluable as Honda began to steer itself towards the manufacturing and perfection of the automobile. - 21392

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Personal Injury - Who Pays For The Legal Costs?

By David Halbert

The term 'personal injury' refers to an injury that is caused by someone else's negligence. It is a legal term and it allows the injured person to claim for the damage caused by it. Damage can be anything. They can be of the body or even of the mind and emotions. These claims can be made in court, and proceedings are made accordingly.

There are different kinds of personal injuries and claims. Personal injuries that are on the whole frequently claimed by the injured person are relating to road accident injuries. Accidents at the work place, and corporeal attacks, are as well claimable personal injuries. Medical claims, as well as dental claims owing to negligence, can also be made. Besides, people who work in industries where poisonous materials are released can fall victim to countless conditions, such as chest conditions, job-related stress, and strain injuries. These damages can also be claimed.

The person who gets injured of course can claim for personal injury damage, but the question is who pays for personal injury claims? The answer is simple and obvious. The person who shows negligence and is the cause of the personal injury is the one who pays for the claims. Different countries have different criteria for personal injury. In America, it is a bit difficult to understand. Fees of the attorney are some percentage of the claim when the case is won.

In England things are a bit different; you have to present your case within three days after the day of personal injury. If the victim fails to do so, they lose the right of claim after three days. Only a minor has till the age of 21 to claim for their injury. But in every case, a court can give an extension of time to the injured person. In case he does not win the case, he is not charged any fee.

There is a further expression, and that is 'structural settlement'. This is a monthly imbursement for future needs of the applicant. In the beginning it was practiced in merely America, but currently this practice is also carried out in Europe and Australia.

Among personal injuries, road accident injuries are predominantly claimed by injured people. According to a study, almost 62 percent of injured people can claim for their damages. As described earlier, the person who causes injury to another person is likely to pay; if an accident occurs due to poor road conditions then damages will be covered by the highway authorities. If it takes place due to the negligence of a person, then his insurance company will put up with the loss. But if it happens due to some pedestrian or bicyclist, then the injured person can not claim for his injuries, as in these two cases it is not mandatory to be insured against road accidents.

Accidents that occur in a workplace can also be claimed against the employer. These accidents mostly occur at construction sites. The claimant has to prove that this accident occurred because his employer did not provide him with a safe working environment. Many employees do not claim for their damages due to a fear of job loss. They should claim bravely, because an employer is legally bound to be insured in order to cover these damages. - 21392

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To claim compensation, visit an injury lawyer today for advice

Improve Your Vehicle's MPG.

By Stephan Marking

People will do a lot of different things to try and get the most out of a tank of gas. If this was not true there wouldn't be so many tricks to improve a vehicles miles per gallon. For example, some people turn off their air conditioning system because it makes the engine use more gas. This may be true, but it saves a very small of gas and isnt worth sweating every time you get into your car.

Another one is that driving behind a large semi-truck helps eliminate wind resistance which in turn improves gas mileage. This also is correct, but most 18 wheel trucks drive slow, throw rocks up from their tires which hit your car, and dont want you back there anyway.

There is even a myth that says putting moth balls in the gas tank increases the octane. Whether that one is true or not, the best advice is to not put things in your gas tank that are not intended to be there. In the end, the best way to get more miles per gallon is to study how a cars combustible engine works and find a way to improve it.

All combustible engines work the same way. Air is brought into the engine, the air is then mixed with gas, an explosion occurs, and then the exhaust is pushed out of the engine. So basically the idea is Air In, Air Out. The more efficient an engine does this simple action the better it will drive, the better gas mileage it will get, and the longer it will last. The concept is really quite simple.

The two best ways to improve this process is with a cold air intake system with a free flowing air filter and a new high performance exhaust. A cold air intake increases the amount of air that is pulled into the motor as well as decreases the resistance the air has to travel through. The free flowing air filter stills filters the air going into the engine yet does it in a much more efficient manner. A high performance exhaust system will allow the exhaust gases to escape the engine much quicker through larger pipes and free flowing muffler. These two changes to a vehicle can improve power and gas mileage as much as 30%. - 21392

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Master Muffler is Utah's leading muffler, brake and auto repair shop, and has 13 locations from Brigham City to Provo. Visit or call one of their locations for a free quote on how to improve your miles per gallon up to 30% for your car, truck or van. Visit their website at www.mastermuffler.net.

Comprehensive Liability Insurance Questions?

By Graham McKenzie

In our lives, insurance plays a very important part. If we did not have insurance, we would constantly be worried if things happened. In fact, things do happen and there really is nothing we can do about it. Because of this, insurance was born. In general, insurance provides us the security we need that keeps us on track and covered. Without it, we would all be in a heap of trouble financially.

We have all used or will use our insurance at some point in our lives. Most of the time we do not need the insurance and we complain about the premium that goes along with it. It isn?t until you actually make a claim that you were glad you had it. Other than that, we find it useless and just another bill; but we still keep it around.

The most basic coverage you will find with car insurance is called liability insurance. It prevents from large sums of money coming out of your pocket in the event of an accident. When you have a car accident, one person will come away from that accident liable for the damages. There is more to a car than structural damage when you get into an accident. Accidents also include physical and emotional damage. This can pose a horrible and debilitating financial outcome.

Third party Cover, or Liability Insurance, will save you from financial ruin. In accidents that deem a person responsible that does not have insurance, it will leave them all the way to declaring bankruptcy. They will be taken to court and drained of whatever assets and money they had. This will be for all the damages listed above and some court costs to go along with it. This type of situation lasts for years and a person truly never fully recovers from a situation as described.

Insurance makes you feel safe in the event of an accident. It ensures that you will be alright financially if you find yourself in one. In general, the premiums you pay are all associated with risk. This is why premiums go up after you have been in an accident; it means you are more of a risk. In the event of an accident, your insurance company handles all the payments and all of the court problems and negotiations. You will, however, be responsible for the excess. An excess is the part you will pay before your insurance company will do this for you. This amount was determined when you signed your policy and is communicated every time your policy is up for renewal. Excess runs from a couple hundred dollars all the way up to thousands.

Consider other insurance options when you choose liability insurance. You want to make sure that in the event you have an accident, you will be fully covered for damages and more. Most people wait until it is too late; do not be that person. Ask your insurance agent today for more information that would best suit your needs. - 21392

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Graham McKenzie is the content syndication coordinator for Carinsurancesa.co.za. South Arica?s leading car insurance portal.

Car Insurance Coverage Level for Idaho

By Steven Drigs

Step outside and take a hike today in Idaho. The mountains and plains offer such a stunning backdrop it's no wonder people love to vacation there. Especially beautiful in the fall and autumn when the leaves are changing it is a truly gorgeous place to visit and take in all the majestic sights.

With such a large square footage of space there is never going to room to run out of ground in the glorious state of Idaho. The long and curvy roads afford you the ability to drive miles on end while looking out at some of God's country. It's a great time to be alive and what better place to live it up than in Idaho.

Getting collision insurance may not seem like a necessity, but you'll ultimately be very thankful when you do get it. If you live just across the Washington state border and drive your vehicle long distances in your commute you'll be very glad you went for the extra level of coverage, it's piece of mind.

What about uninsured motorist coverage? Is that something you really need? Well it would be good to look into it, because with this you can be protected in case someone runs into you and they don't have vehicle insurance, this could save you a lot of money.

The car insurance in Boise is available from a lot of different sources. There are insurance agents in downtown Boise that provide free auto insurance quotes if you stop by. All you need is your personal financial information and they can get you back a quick auto quote.

No one stops at just one and that holds doubly true for getting auto insurance rate quotes. If you get more than 5 quotes your chances of saving over $50/month increase dramatically. You don't know the money you can be saving until you apply yourself and try.

Eating out is fast becoming a luxury only the upper middle class can enjoy. The rest of us are watching are dollars and counting our pennies so we can save money to afford what we need. If you live in Idaho and need car insurance you're in luck there are many businesses to choose from.

Take time and look at what is out there in the coverage world. When you are reviewing your different rate quotes, note the different coverage levels provided by each company, sometimes it doesn't match up exactly so know that. - 21392

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With the money you could save by getting an Idaho auto insurance quote you could eat out with the family each month at a local Boise restaurant.